Six zesty flavours. Six vibrant colours. Long-lasting freshness. Gentle, natural whitening. A new dimension in oral health.

Vegan vibes – strictly no animal products

Natural ingredients only – we hate SLS, Triclosan, bleaches and plastic microbeads

Vegan vibes – strictly no animal products

Natural ingredients only – we hate SLS, Triclosan, bleaches and plastic microbeads

Brighten up your oral routine

perfect with manual and sonic toothbrushes

Brighten up your oral routine

perfect with manual and sonic toothbrushes

Fresh, vibrant, gentle

a revolution for your oral health

Fresh, vibrant, gentle

a revolution for your oral health

Vegan vibes – strictly no animal products

Natural ingredients only – we hate SLS, Triclosan, bleaches and plastic microbeads

Brighten up your oral routine

perfect with manual and sonic toothbrushes

Fresh, vibrant, gentle

a revolution for your oral health

SHOW THEM YOU CARE

Plus power balls with extra menthol for long-lasting fresh breath. Be you.Feel fresh, feel confident… long after brushing your teeth. Power bubbles in the toothpaste give you a refreshing and long-lasting blast of menthol.

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ONE TOOTHPASTE. SIX ASTONISHING FLAVOURS

Colours beautiful enough to brighten up a Monday morning. Flavour combinations with the wow factor. Choose depending on your mood. Funky fresh, healthy mouth guaranteed.

ONE TOOTHPASTE. SIX ASTONISHING FLAVOURS

Colours beautiful enough to brighten up a Monday morning. Flavour combinations with the wow factor. Choose depending on your mood. Funky fresh, healthy mouth guaranteed.

HERBAL HEALING

Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth... and help to stop inflammation.

HERBAL HEALING

Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth... and help to stop inflammation.

ONE TOOTHPASTE. SIX ASTONISHING FLAVOURS

Colours beautiful enough to brighten up a Monday morning. Flavour combinations with the wow factor. Choose depending on your mood. Funky fresh, healthy mouth guaranteed.

HERBAL HEALING

Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth... and help to stop inflammation.

Why Be you?

Whitening vs Bleaching…The vibrant colours. The zesty, fresh flavours. Gentle whitening with a natural enzyme that also takes care of your tooth enamel and gums. Be you Beautiful inside and out.